People of FBH Blog

Google Analytics Change History Helps You Understand & Track Changes

Mon, 25 Feb 2013 22:03:35 -0500

Google Analytics Change History Helps You Understand & Track Changes:

Have you ever made a change to a filter or other setting in Google Analytics only to wonder why months later? Do you have a team of people who have admin access to your site’s Google Analytics profile and want to better track who changed what and why? Your wish is Google’s command with Change History in Google Analytics.

Change History keeps a historical record to the changes made to your Google Analytics account. As you can see from the screen capture, Change History records changes made to pretty much everything that happens in the admin area of your account: user changes and access, account settings, profiles, site properties, goals, filters and every Google Analytics admin function available.

In a simple table, Change History records the date and time the change was made, the profile user (email address) who made the change, and what aspect of your account was changed.

Change History is being rolled out to everyone over the next few weeks. If you don’t have it, watch for it coming soon to the Admin area of your Google Analytics account. The records only go back 180 days (3 months) and it is unclear if that information can be exported. Search Engine Watch has reached out to Google Analytics on what we can expect on both of those constraints.

Well overdue, this is great news for forgetful folks and agencies alike. How excited are you about this?

The World Is Not Enough: Google and the Future of Augmented Reality - Alexis C. Madrigal - The Atlantic

Sun, 28 Oct 2012 12:32:40 -0400

The World Is Not Enough: Google and the Future of Augmented Reality - Alexis C. Madrigal - The Atlantic

5 Reasons You Need To Get On Instagram, Yo!

Sun, 14 Oct 2012 14:36:01 -0400

Right now, only 18 percent of North Americans currently have a profile on Instagram. That’s paltry compared to Facebook (94%) or Twitter (47%). But here are five reasons why Instagram could explode in 2013.

Of those who have a profile, 61% have used it in the past 24 hours, an adoption level only surpassed by Facebook (at 84%). By comparison, Twitter stands at 55%, Google Plus 44% and Pinterest 52%. So those currently using Instagram are pretty voracious users by comparison.
Of ALL those social media users surveyed, 48% declared they are using Instagram more often. This blows the other major platforms out of the water. Facebook was the next-closest platform in terms of expressed growth.
Of those who have an Instagram profile, 83% use it at work, again surpassing even Facebook and YouTube by a long shot. One reason could be that sharing on Instagram requires no typing. You just snap a photo and post in seconds. One of my friends ran a series on Instagram where he snapped pictures – and rated — the crazy coffee cups in his office kitchen. Hilarious! Inspiration is everywhere, including work.
Today, 67% of Instagram’s users are under the age of 34. I project that there could be a huge upside across demographics because everybody loves sharing photos and it’s so easy to use even the non-tech savvy can master it in minutes. In fact, Instagram is the most user-friendly of all platforms.
Since Instagram is a mobile-only application, its adoption will increase as the trend toward smartphones continues in 2013.

There is also an intangible quality in play here that I think will make Instagram a red-hot property. There is an almost voyeuristic quality to Instagram that is lacking anywhere else and I think this will appeal to the same human qualities that drive the popularity of gossip magazines and reality TV shows. Of course lots of people post photos on Facebook … along with videos, cat memes and celebrity photos. But there is just something different, something more intimate, about how people are sharing their visual lives on Instagram. People show up less guarded on Instagram. I can’t really explain it, but it rocks.

Most people scoffed when Facebook acquired the 11-employee, non-revenue-producing Instagram earlier this year for $1 billion. But maybe they were on to something. The platform certainly seems to be poised to take a leap forward, according to this latest data.

So Instagram doesn’t seem like it’s going anywhere soon, and it’s only positioned to grow, so follow our profile @flintbrandhouse (We also post pics of really cute cats).

(Mark Schaefer Data)

Five Communications Tips for Managing a Brand's Presence On Yelp

Thu, 11 Oct 2012 14:45:15 -0400

Five Communications Tips for Managing a Brand's Presence On Yelp:

marketingtoyourmind:

Facebook, Twitter and Yelp form the big three social media platforms that Apple has chosen to integrate into its latest mobile software system, iOS6. Though Apple has taken its fair share of criticism over its underwhelming new maps application, the maps’ integration of Yelp will enable users…

@Instagram Re-Post marketingtoyourmind: Very first re-post ever...

Mon, 01 Oct 2012 17:00:57 -0400

@Instagram Re-Post

marketingtoyourmind:

Very first re-post ever from @marketingprofs. I just had to. (Taken with Instagram)

2012 Brands of the Year

Sun, 30 Sep 2012 23:06:06 -0400

gotapa:

What makes a Brand of the Year? Is it exceptional sales or the creation of an international identity? Is it defying odds and overcoming obstacles or is it maintaining status as an industry leader? These Brands of the Year cover all of those areas.

Read more: http://strategyonline.ca/2012/09/28/2012-brands-of-the-year/#ixzz27yargICj

5 Awesome Examples of Instagram Marketing From Real Brands

Sun, 30 Sep 2012 23:03:09 -0400

jonbullinger:

Mobile is taking over and big brands are starting to take notice.

Password Protect Your USB Stick. You're Welcome.

Wed, 12 Sep 2012 14:04:44 -0400

Password Protect Your USB Stick. You're Welcome.:

marketingtoyourmind:

Unfortunately, you cannot simply password protect your entire USB stick, like you have password protected your Facebook account. Tools that will seriously protect your your data, all work with encryption. Unless you want to invest in a secure flash drive with hardware encryption, you can use…

New LinkedIn Company Pages!

Wed, 12 Sep 2012 13:35:20 -0400

On September 6th, LinkedIn announced huge changes to Company Page design and user experience. “For companies, this means a more powerful way to build relationships with your target audience on LinkedIn,” said Mike Grishaver from LinkedIn’s Product Management team.

(See more details from this announcement here: http://bit.ly/LIupdate )

This sounds great, doesn’t it? The question is: are you prepared to optimize your own Company Page once these changes roll out to you?

thewishfulfillingtree: jaymug: Lubricant Billboard. If you’re...

Fri, 10 Aug 2012 20:49:52 -0400

thewishfulfillingtree:

jaymug:

Lubricant Billboard.

If you’re into weird stuff with cars?

Socially Devoted to YOU: What’s the ROI of Being Attentive to Your Customers?

Fri, 10 Aug 2012 19:59:01 -0400

Socially Devoted to YOU: What’s the ROI of Being Attentive to Your Customers?:

visualoop:

Via

I wish copy was still this simple.

Thu, 09 Aug 2012 16:20:26 -0400

I wish copy was still this simple.

Marketing To Your Mind: 5 elements of 'old-school' PR—and why they rule!

Thu, 09 Aug 2012 16:13:22 -0400

Marketing To Your Mind: 5 elements of 'old-school' PR—and why they rule! :

marketingtoyourmind:

Here are five elements of old-school PR, and why @ElissaPR thinks they continue to rule:

1. The press release

Oh, yes, you’ve heard the same thing I have: “The press release is dead! Nobody reads them anymore!”

Well, I’m here to tell you the press release is alive and well and useful. I’ve…

This Is YouTube's Most-Watched Ad EVER - Business Insider

Tue, 07 Aug 2012 12:41:40 -0400

This Is YouTube's Most-Watched Ad EVER - Business Insider

Durex Olympics 2012 Ad

Sat, 28 Jul 2012 08:54:49 -0400

Durex Olympics 2012 Ad

ShortFormBlog: Facebook has officially conquered more than a fifth of the internet

Wed, 11 Jul 2012 18:08:07 -0400

ShortFormBlog: Facebook has officially conquered more than a fifth of the internet:

shortformblog:

22% of all web pages contain at least one Facebook link source

16% of the Facebook-related links are a result to the ubiquitous “Like” button.

0.7% of all links — roughly 3.5 million out of a 500 million link pool — are unique

» The numbers were crunched by researcher Matt…

laughingsquid: HD Livestream of The 16th Annual Webby Awards

Mon, 21 May 2012 19:25:08 -0400

laughingsquid:

HD Livestream of The 16th Annual Webby Awards

newsweek: fastcompany: Leap Motion, a San Francisco startup...

Mon, 21 May 2012 19:07:17 -0400

newsweek:

fastcompany:

Leap Motion, a San Francisco startup has created a device (“the Leap”) that lets you control your computer just my moving your fingers over it, as if you were using a touchscreen in the air.

Read more->

Leap Motion is now taking pre-orders for the $69.99 device but won’t begin shipping it until the end of this year or early 2013. The company is also opening up its developer ecosystem to give software makers a head start on developing new applications.

Wait, really!?

thiswolf: Do We Have Milk? A smart milk jug that tells your...

Sat, 12 May 2012 10:25:37 -0400

thiswolf:

Do We Have Milk?

A smart milk jug that tells your phone you’re out of the white stuff.

Writeup: teehanlax.com/labs/do-we-have-milk/

"Marketing isn’t magic. There’s a science to it"

Sat, 12 May 2012 10:18:31 -0400

““Marketing isn’t magic. There’s a science to it””

- @danzarrella