Right now, only 18 percent of North Americans currently have a profile on Instagram. That’s paltry compared to Facebook (94%) or Twitter (47%). But here are five reasons why Instagram could explode in 2013.
There is also an intangible quality in play here that I think will make Instagram a red-hot property. There is an almost voyeuristic quality to Instagram that is lacking anywhere else and I think this will appeal to the same human qualities that drive the popularity of gossip magazines and reality TV shows. Of course lots of people post photos on Facebook … along with videos, cat memes and celebrity photos. But there is just something different, something more intimate, about how people are sharing their visual lives on Instagram. People show up less guarded on Instagram. I can’t really explain it, but it rocks.
Most people scoffed when Facebook acquired the 11-employee, non-revenue-producing Instagram earlier this year for $1 billion. But maybe they were on to something. The platform certainly seems to be poised to take a leap forward, according to this latest data.
So Instagram doesn’t seem like it’s going anywhere soon, and it’s only positioned to grow, so follow our profile @flintbrandhouse (We also post pics of really cute cats).
(Mark Schaefer Data)
On September 6th, LinkedIn announced huge changes to Company Page design and user experience. “For companies, this means a more powerful way to build relationships with your target audience on LinkedIn,” said Mike Grishaver from LinkedIn’s Product Management team.
(See more details from this announcement here: http://bit.ly/LIupdate )
This sounds great, doesn’t it? The question is: are you prepared to optimize your own Company Page once these changes roll out to you?